Hyundai Mobis x SCADpro

Hyundai Mobis x SCADpro

Hyundai Mobis x SCADpro

Automotive

Automotive

Automotive

Spatial Design

Spatial Design

Spatial Design

Interiors

Interiors

Interiors

Product Category

Product Category

Product Category

Product Category

Spatial Interactive Design

Spatial Interactive Design

Spatial Interactive Design

Timeline

Timeline

Timeline

10 Days (August 2024)

10 Days (August 2024)

10 Days (August 2024)

My Role

My Role

My Role

Interactive Designer & Visual Designer

Interactive Designer & Visual Designer

Interactive Designer & Visual Designer

What I Did

What I Did

What I Did

Interaction Design, Research, Visual Design

Interaction Design, Research, Visual Design

Interaction Design, Research, Visual Design

Collaborators

Collaborators

Collaborators

SCADpro

SCADpro

SCADpro

Tools Used

Tools Used

Tools Used

Figma, Rhino 3D & Adobe Suite

Figma, Excel, Google Forms & Adobe Suite

Figma, Rhino 3D & Adobe Suite

Figma, Rhino 3D & Adobe Suite

In a 10-day design sprint for Hyundai, my contributions included conceptualizing 10 interactive installation ideas that were relevant to the brand's story, achieved through research and brainstorming.

I also contributed to the visual and graphic design, ensuring it aligned with the brand's ideology, by creating and iterating on design concepts. The project was completed under a tight deadline and is subject to NDA.

Note:

Project Confidential Under NDA ⚠️

Note:

Project Confidential Under NDA ⚠️

Note:

Project Confidential Under NDA ⚠️

Note:

Project Confidential Under NDA ⚠️

Ideation Showcase

Ideation Showcase

Here is some of my ideation for the project. These drafts were pitched to stakeholders.

Here is some of my ideation for the project. These drafts were pitched to stakeholders.

Here is some of my ideation for the project. These drafts were pitched to stakeholders.

My Goal

My Goal

My Goal

Develop creative interactive installation and visual concepts that align with Hyundai’s brand ideology and engage visitors in the designed space.

Develop creative interactive installation and visual concepts that align with Hyundai’s brand ideology and engage visitors in the designed space.

Develop creative interactive installation and visual concepts that align with Hyundai’s brand ideology and engage visitors in the designed space.

Outcome

Outcome

Outcome

Outcome

  • Proposed 10 interactive installations using research and brainstorming.

  • Pitched the final ideas to the Hyundai Team.

  • Proposed 10 interactive installations using research and brainstorming.

  • Pitched the final ideas to the Hyundai Team.

Key Learnings

Key Learnings

Key Learnings

  • Learned the importance of quick thinking and iterative design in high-pressure sprints, which kept the project on track and sparked creativity.


  • Realized I need to dive deeper into coding environments, especially Arduino-based controllers, to enhance interactive elements in future projects.


  • Gained insight into how collaboration amplifies design outcomes, teaching me to leverage diverse perspectives for stronger results.

  • Learned the importance of quick thinking and iterative design in high-pressure sprints, which kept the project on track and sparked creativity.


  • Realized I need to dive deeper into coding environments, especially Arduino-based controllers, to enhance interactive elements in future projects.


  • Gained insight into how collaboration amplifies design outcomes, teaching me to leverage diverse perspectives for stronger results.

  • Learned the importance of quick thinking and iterative design in high-pressure sprints, which kept the project on track and sparked creativity.


  • Realized I need to dive deeper into coding environments, especially Arduino-based controllers, to enhance interactive elements in future projects.


  • Gained insight into how collaboration amplifies design outcomes, teaching me to leverage diverse perspectives for stronger results.

Contact Me

If you have a project idea in mind, let's have a conversation!

Contact Me

If you have a project idea in mind, let's have a conversation!

All rights reserved. © 2025 Mian Irtiza Aftab.

All rights reserved. © 2025 Mian Irtiza Aftab.

All rights reserved. © 2025 Mian Irtiza Aftab.

All rights reserved. © 2025 Mian Irtiza Aftab.